Safrezo Makes an Impression at Shanghai International Watch Festival

December 2025, Shanghai — At the Shanghai International Watch Festival, independent watchmaker Safrezo became a focal point of the event. The brand demonstrated a unique integration of street-culture style and solid horological expertise, attracting a wide audience of watch enthusiasts and trendsetters. Furthermore, Safrezo received professional recognition from veteran industry collectors, media representatives, and fellow watchmakers.

The Safrezo exhibition booth was designed as a "trend hub," utilizing industrial-style steel drum installations to create a strong visual contrast with the vibrant "Candy Series". The space served as a prominent background for visitors to engage with the brand's aesthetic.

Additionally, several industry seniors and collectors visited the booth to conduct a rigorous examination of technical details, ranging from the curvature of the watch cases to the execution of the movements. They offered initial validation of Safrezo’s aesthetic exploration between classical traditions and modern trends. The sincere appreciation expressed by other brand founders and independent watchmakers transcended commercial interests, reflecting a shared resonance with the value of innovation upheld by Safrezo.

Following the significant gains from this exhibition, Safrezo will continue to focus on the refinement of its craftsmanship within the limited space of a timepiece. The brand remains committed to exploring new possibilities at the intersection of Haute Horlogerie and street culture. We invite you to witness our future developments.