Co- Founder，Design Director
Waver Hu
Designer, Brand Expert, Crossover Artist, Promoter of Intangible Cultural Heritage
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He is a multifaceted cross-boundary artist whose identities span graphic design, brand image building, mixed digital artwork, artistic hand-drawing, typography research, intangible cultural heritage crossovers, curation, and freelance writing.
Since 2006, he has engaged in artistic dialogues with renowned photographers worldwide, focusing on mixed digital illustration and the emotional expression of aesthetics. His extensive body of commercial and artistic works has been published in major domestic and international media and magazines, earning him recognition from numerous international brands and long-term cross-border artistic collaborations. His unique creative thinking and continuous artistic perception have led to a highly individualized artistic expression. He has also served as a brand image consultant for many domestic brands, government agencies, and listed groups, consistently balancing aesthetics and commercial viability through the concept of "growth" in his work.
In recent years, he has delved into cross-field collaborations with traditional intangible cultural heritage artisans, exploring new possibilities in artistic expression. His innovative approach, which breaks traditional molds while pursuing modern aesthetics and cultural relevance, has garnered widespread attention. In 2023, he was selected as one of the "Top 100 Figures in Chinese Intangible Cultural Heritage."
Since 2014, he has immersed himself in the world of mechanical watches, captivated by their intricate mechanisms and aesthetic appeal. With a growing collection and deepening understanding of watch aesthetics, he has transitioned into creative watch design. He is dedicated to transforming abstract ideas into wearable artworks that combine practicality with artistic beauty, bringing his imaginative concepts to life in tangible form.
