Three watch enthusiasts, driven by their passion and dedication to watches, came together with a shared watchmaking philosophy and decided to explore a new direction—creating a fashion watch that combines quality and trendiness. With passion, creativity, and a dedication to detail, they validated their craftsmanship and refined aesthetic sensibilities, putting their long-held passion to great use. The three founders, with an average of 20 years of experience in the fashion and creative industries, found an even greater scope for their talents to shine.

Embracing a deep respect for traditional high-end watchmaking techniques and integrating them with innovation, they were guided by a highly aesthetic design philosophy. With the original intention of "Crafting fashion watches with exceptional quality, adopting the philosophy and meticulous craftsmanship of high-end watchmaking“, and supported by top-level craftsmanship and a mature supply chain system, a unique and independent watch brand—Safrezo was born.

Birth

The number “0” is truly fascinating. It represents “nothingness,” one of the earliest abstract concepts humans encountered. Evreything comes from existence, and existence comes from nothingness. “Nothingness” is the beginning of everything. Through continuous exploration, we move from nothing to something, and from something to infinity! Since ancient times, no concept has been able to stir people‘s emotions more than “infinity,” and no idea has been as effective in inspiring the human spirit as “infinity”.

Break through the barriers of "finiteness“,  experience the wonders of the beginning of all things and creation from nothing, and step into the world of "infinity" where freedom and boundlessness reign. We simply need to remember that if there is no reason for something to stop, then it is infinite! Even though the journey to conquer infinity is arduous, we must be willing to be pioneers, dare to innovate, and push the boundaries of human perception.

The brand name is derived from the English phrase “Start from zero.”
SLOGAN: nothing to everything

The brand name Safrezo is derived from the English phrase “Start from zero”;

At the beginning of the design, we started with a "circle" as the prototype, extended from the "o," and unfolded the closed circular shape to present the appearance of the "∞" symbol. By further extending the "∞" to its ultimate form, we obtained the logo shape of Safrezo.

This represents breaking through the barriers of "finiteness“, experiencing the wonder of the beginning of all things and creation from nothing, and stepping into the world of "infinity (∞)" where freedom and boundlessness reign.

LOGO