ABOUT

SAFREZO

The brand name is derived from the English phrase “Start from zero.”The number “0” is truly fascinating. It represents “nothingness,” one of the earliest abstract concepts humans encountered. Evreything comes from existence, and existence comes from nothingness. “Nothingness” is the beginning of everything. Through continuous exploration, we move from nothing to something, and from something to infinity! Since ancient times, no concept has been able to stir people‘s emotions more than “infinity,” and no idea has been as effective in inspiring the human spirit as “infinity”…

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Safrezo's Unique "Style Gene"

Adhering to the concept of “Crafting fashion watches with exceptional quality, adopting the philosophy and meticulous craftsmanship of high-end watchmaking”, Safrezo collaborates with well-known IPs and niche IPs that match the brand’s tone, realizing the vibrant creativity of expanding its product series “from 1 to N.”

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Top Entrepreneurial Team

With deep roots in the watch industry, our experienced professional team and seasoned watch collectors truly put people first by designing watches from the user's perspective—creating products that genuinely resonate with our audience.

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